According to Suetonius, in his Twelve Caesars (trans. Robert Graves, 1964), "Augustus":
None of Augustus's predecessors had ever provided so many, so different, or such splendid public shows. He records the presentation of four Games in his own name and twenty-three in the names of other City magistrates who were either absent or could not afford the expense. Sometimes plays were shown in all the various City districts, and on several stages, the actors speaking the appropriate local language; and gladiators fought not only in in the Forum or the Amphitheatre, but in the Circus and Enclosure as well; or the show might, on the contrary, be limited to a single wild-beast hunt. He also held athletic competitions in the Campus Martius, for which he put up tiers of wooden seats; and dug an artificial lake beside the Tiber, where the present Caesarean Grove stands, for a mock sea-battle. On these occasions he posted guards in different parts of the City to prevent ruffians from turning the emptiness of the streets to their own advantage. Chariot races and foot races took place in the Circus, and among those who hunted the wild beasts were several volunteers of distinguished family. Augustus also ordered frequent performances of the Troy Game by two troops, of older and younger boys; it was an admirable tradition, he held, that the scions of noble houses should make their public début in this way. When little Gaius Nonius Asprenas fell from his horse at one performance and broke a leg, Augustus comforted him with a golden torque and the hereditary surname of 'Torquatus'. Soon afterwards, however, he discontinued the Troy Game, because Asinius Pollio the orator attacked it bitterly in the House; his grandson, Aeserinus, having broken a leg too.
Even Roman knights sometimes took part in stage plays and gladiatorial shows until a Senatorial decree put an end to the practice. After this, no person of good famioy appeared in any show,, with the exception of a young man named Lycius; he was a dwarf, less than two feet tall and weighing only 17 lb but had a tremendous voice. At one of the Games Augustus allowed the people a sight of the first group of Parthian hostages ever sent to Rome by leading them down the middle of the arena and seating htem two rows behind himslef. And whenever a strange or remarkable animal was brought to the City, he used to exhibit it in some convenient place on days when no public shows were being given: for instance, a rhinoceros in the Enclosure; a tiger on the stage of the Theatre; and a serpent nearly ninety feet long in front of the Comitium, where popular assemblies were held.
Once Augustus happened to be ill on the day that he had vowed to hold Games in the Circus, and was obliged to lead the sacred procession lying in a litter; and when he opened the Games celebrating the dedication of Marcellus's Theatre, and sat down in his chair of state, it gave way and sent him sprawling on his back.A panic started in the Theatre during a public performance in honour of Gaius and Lucius; the audience feared that the walls might collapse. Augustus, finding that he could do nothing else to pacify or reassure them, left his own box and sat in what seemed to be the most threatened part of the auditorium.
He issued special regulations to prevent the disorderly and haphazard system by which spectators secured seats for these shows; having been outraged by the insult to a senator who, on entering the crowded theatre at Puteoli, was not offred a seat by a single member of the audience. The consequent Senatorial decree provided that at every public performance, wherever held, the front row of stalls must be reserved for senators. At Rome, Augustus would not admit the ambassadors of independent or allied kingdoms to seats in the orchestra, on learning that some were mere freedmen. Other rules of his included the separation of soldiers from civilians: the assignement of special seats to married commoners, to boys not yet come of age, and, close by, to their tutors: and a ban on the wearing of dark cloaks, except in the back rows. Also, whereas men and women had hitherto always sat together, Augustus confined women to the back rows even at gladiatorial shows: the only ones exempt from this rule being the Vestal Virgins, for whom separate accomodation was provided, facing the praetor's tribunal. No women at all were allowed to witness the athletic contests; indeed, when the audience clamoured at the Games for a special boxing match to celebrate his appointment as Chief Pontiff, Augustus postponed this until early the next morning, and issued a proclamation to the effect that it was the Chief Pontiff's desire that women should not attend the Theatre before ten o'clock.
He had a habit of watching the Games from the upper rooms of houses overlooking the Circus which belonged to his friends or freedmen; but occasionally he used the Imperial Box, and even took his wife and children there with him. Sometimes he did not appear until the show had been running for several hours, or even for a day or more; but always excused his absences and appointed a substitute president. Once in his seat, however, he watched the proceedings intently; either to avoid the bad reputation earned by Julius Caesar for reading letters or petitions, and answering them, during such performances, or just to enjoy the fun, as he frankly admitted doing. This enjoyment led him to offer special prizes at Games provided by others, or give the victors valuable presents from the Privy Purse; and he never failed to reward, according to their merits, the competitors in any Greek theatrical contests that he attended. His chief delight was to watch boxing, particularly when the fighters were Italians—and not merely professional bouts, in which he often used to pit Italians against Greeks, but slogging matches between untrained roughs in narrow City alleys.
To be brief: Augustus honoured all sorts of professional entertainers by his friendly interest in them; maintained, and even increased, the privileges enjoyed by athletes; banned gladiatorial contests if the defeated fighter were forbidden to plead for mercy; and amended an ancient law empowering magistrates to punish stage-players wherever and whenever they pleased—so that they were now competent to deal only with misdemeanours commited at games or theatrical performances. Nevertheless, he inssited on a meticulous observance of regulations during wrestling matches and gladiatorial contests; and was exceedingly strict in checking the licentious behaviour of stage-players. When he heard that Stephanio, a Roman actor, went about attended by a page-boy who wos really a marrie woman with her hair cropped, he had him flogged through all thre three theatres —those of Pompey, Balbus, and Marcellus— and then exiled. Acting on a praetor's complaint, he had a comedian named Hylas publicly scourged in the hall of his own residence, and expelled Pylades not only from rome, but from Italy too, because when a spectator started to hiss, he called the attention of the whole audience to him with an obscene movement of his middle finger.
(...)
He always felt horrified and insulted when called 'My lord', a from of address used by slaves to their owners. Once, while he was watching a comedy, one of the players spoke the line:
O just and generous Lord!
whereupon the entire audience rose to their feet and applauded, as if the phrase referred to Augustus. An angry look and a peremptory gesture soon quelled this gross flattery, and the next day he issued an edict of stern reprimand.
(...)
As a young man Augustus was accused of various impropireties.For instance, Sextus Pompeiy jeered at his effeminacy; Mark Antony alleged that Julius Caesar made him submit to unnatural relations as the price of adoption; Antony's brother Lucius added that, after sacrificing his virtue to Caesar, Augustus had sold his favours to Aulus Hirtius, the Governor-General of Spain, for 3,000 gold pieces, and that he used to soften the hair on his legs by singeing them with red-hot walnut shells. One day at the Theatre an actor came on the stage representing an eunuch priest of Cybele, the Mother of the Gods; and, as he played his timbrel, another actor exclaimed:
Look, how this inver's finger beats the drum!
Since the Latin phrase could also mean: 'Look, how this inver's finger sways the world!' the audience mistook the line for a hint at Augustus and broke into enthusiastic applause.
(...)
He had ambitions to be as proficient in Grek as in Latin, and did very well under the tutorship of Apollodorus of Pergamum, who accompanied him to Apollonia, though a very old man, and taught him elocution. Afterwards Augustus spent some time with Areus the philosopher, and his sons Dionysus and Nicanor, who broadened his general education; but never learned to speak Greek with real fluency, and never ventured on any Greek literary composition. Indeed, if he ever had occasion to use the language he would write down whatever it might be in Latin and get someone to make a translation. Yet nobody could describe him as ignorant of Greek poetry, because he greatly enjoyed the so-called 'Old Comedy', and often put plays of that period on the stage. His chief interest in the literature of both languages was the discovery of moral precepts, with suitable anecdotes attached, capable of public or private application; and he would transcribe passages of this sort for the attention of his generals or provincial governors, whenever he though it necessary. He even read whole volumes aloud to the Senate, and issued proclamations commending them to the people—such as Quintus Metellus's On the Need for Larger Families, and Rutilius's On the Need for Smaller Buildings —just to prove that he had been anticipated in his recommendations by far earlier thinkers.
Augustus gave all possible encouragement to intellectuals: he would politely and patiently attend readings not only of their poems and historical works, but of their speeches and dialogues; yet objected to being made the theme of any work unless the author were known as a serious and reputable writer, and often warned the praetors not to let his name be vulgarized by its constant occurrence in prize orations.
(...)
On the day that he died, Augustus frequenly inquired whether rumours of his illness were causing any popular disturbance. He called for a mirror, and had his hair combed and his lower jaw, which had fallen from weakness, propped up. Presently he summoned a group of friend and asked: 'Have I played my part in the farce of life creditably enough?' adding the theatrical tag:
If I have pleased you, kindly signify
Appreciation with a warm goodbye.
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